Thousands of women are set to descend on the region to celebrate cycling as the first Breeze Challenge events are launched.
The events are billed to bring a “festival atmosphere” to Lancashire, as British Cycling celebrates the success of the Breeze network and women’s cycling.
The 50km or 100km challenge will begin in Preston, and sports stars have encouraged women to sign up.
Former elite athlete Tanja Slater, who represented Great Britain in two cycling world championships, said: “The recent coverage of women’s sport, and cycling in particular, is very exciting and raises its profile.
“With the Breeze Challenge event in Lancashire, starting in Preston, my home city, this is the next step for women to challenge themselves to take their cycling to another level.
“There’s still time to sign up and complete the training programme, to get you ready for either 50km or 100km, so I look forward to meeting you on the day.”
The event, on October 12, will start from UCLan sports arena, and there will be two routes on offer through some of the region’s most iconic landmarks.
Natalie Justice, women’s network project manager at British Cycling, said: “We’re delighted to be launching the inaugural Breeze Challenge events this October.
“It’s fantastic to see our community of recreational cyclists so engaged with the Breeze network and we’re delighted to be able to respond for calls for increased ride options in this way.
“The response has been amazing and we’re delighted to be able to celebrate the gains of women’s recreational cycling, as well as the growth and success the Breeze network has achieved over the last few years.
“We look forward to welcoming women cyclists from all over the UK to the events in October in what will no doubt be a great day”.
To enter the event, visit: breezebikerides.com.