A new Change4Life campaign launched by Public Health England is encouraging families in Cumbria and Lancashire to make one easy swap to help cut sugar and fat from their everyday snacks, drinks and meals.
Change4Life’s Smart Swaps will focus on swapping sugary drinks to diet, sugar free or milk as it is revealed that by doing so, an average family could save up to three quarters of a 1kg bag of sugar over four weeks.
While milk and dairy products are great sources of protein and calcium, families looking to make healthier choices could also swap whole milk for semi-skimmed milk, potentially saving up to a third of a pint of fat over four weeks.
The Smart Swaps campaign is launched as the latest data, from the 2012/13 National Child Measurement Programme shows that 34 per cent of children aged 10 to 11 in Cumbria and Lancashire carry excess weight.
Prof Kevin Fenton, director for health and wellbeing at Public Health England, said: “Figures from the National Child Measurement Programme show that more needs to be done to help local families cut out certain unhealthy elements of their diet, in order to improve their health.”
Ainsley Harriott, Change4Life ambassador, said: “You’d be surprised about the amount of sugar and saturated fat you could cut from your diet just by swapping a few simple things.”