Lancashire County Council is launching a new campaign to encourage school age children and their parents to use the library service.
Running from today, and called You Are What You Read, the advertising campaign features images of children wearing cartoon hats symbolising three aspirational careers – airline pilot, surgeon and academic.
The adverts will feature on billboards, buses and posters, as well as being advertised in schools and children’s centres across the county.
County Coun Marcus Johnstone, Cabinet Member for Environment, Planning and Cultural Services, said: “The campaign aims to drive home to parents just how important libraries are in giving children the information and knowledge they need to fulfil their potential. There are proven links between reading for pleasure and academic achievement and it is crucial we ensure children get into the habit of reading and using libraries. Of course, libraries offer a huge range of free and great value services which are a great resource for parents.
“From borrowing the latest best-selling books and DVDs, to going online through our network of PCs or using the free wi-fi, to attending exciting events, there really is something for everyone.”
Julie Bell, head of Lancashire County Council’s Library Service, said: “Through this campaign we want to encourage children and their parents to make the most of the library service. Books remain the backbone of what we do but today’s library service offers so much more.”