Superfast broadband tips paying off for companies

Superfast Lancashire Countywide Broadband, Lancashire Enterprise Park, Leyland, Head of Business Engagement, Tony Morgan and Head of Business Support, Mark Chamberlain

Superfast Lancashire Countywide Broadband, Lancashire Enterprise Park, Leyland, Head of Business Engagement, Tony Morgan and Head of Business Support, Mark Chamberlain

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A family-run packing firm is set to transform the way it does business thanks to the Leyland-based Superfast Lancashire Business Support Centre.

Packaging business Direct Paper Agents Ltd is looking to expand into new markets across the globe for the first time with an ambitious two to three year plan to push its revenues through the one million pound barrier.

DPA is the latest business to go through a specially tailored programme run by the Superfast Lancashire project offering free training to help businesses harness the potential of high speed fibre broadband.

It also marks an important milestone for the Superfast Lancashire BusinessSupport Programme as DPA is the 100th small business to complete the training since the scheme launched last summer.

As the programme continues to gathermomentum, it aims to attract 355 businesses to the scheme by 2015.

The man tasked with helping the county’s businesses benefit from the project is Tony Morgan, Superfast 
Lancashire’s head of engagement.

Tony said: “The experience of DPA is typical of many of the local firms who go through the programme and they are proof that even the most traditional of companies can benefit.

Also the latest technology isn’t just for the creative industries, but that new online ways of working can benefit everyone – and all of them are made better and easier with the use of faster fibre broadband.”

Chris Maine, managing director of Blackpool-based DPA, said completing the programme marked the beginning of a new chapter for the packaging company.

He said: “We are a traditional business and have been going since my great grandfather started trading here in Lancashire 80 years ago.

“The programme really taught us how to challenge our traditional business model and instead think about how we could use new technology to help reach a wider audience, as well as work more efficiently.”

Chris signed up to the scheme in January to learn more about social media and digital marketing, customer relationship management and online security.

He said: “A real eye opener for us was how managing your business reputation online can help to boost sales.

“ They were able to show us effective ways of promoting the business online – spending just 15 minutes a day – using different social media .”