Lancashire store chain Booths celebrated its best ever Christmas results with total sales up six per cent.
The company also recorded its greatest ever sales in its 166 year history on December 23.
Chairman Edwin Booth said: “We launched our Christmas marketing campaign early this year with the delivery of our Christmas Book, which inspired customers to plan ahead and order early.
“The 180-page book illustrated our Christmas lines beautifully and resulted in a pre-order sales increase of 22 per cent with customers ordering in advance for Christmas Day.”
The Christmas Book launch followed the introduction of the Booths Card in late summer, with 60 per cent of pre-orders coming from card holders and online orders increasing by one third on last year.
Booths is well positioned to reflect the revolution in craft breweries and boutique gin distilleries that has exploded in Britain and their customers have quite literally lapped it up – real ale sales were up 27 per cent and gin up 20 per cent.
Mr Booth added: “We have a canny Northern consumer base. They keep us on our toes in terms of service, price and quality. They expect the best from Booths, and this Christmas we delivered just that.”