Pure joy as firms net a top award

WINNERS: Caroline Farrer, Head of Marketing at Pure Leisure with John French, Client Services Director at Fat Media

WINNERS: Caroline Farrer, Head of Marketing at Pure Leisure with John French, Client Services Director at Fat Media

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Two businesses are celebrating together after winning a top award.

Fat Media’s digital expertise has been internationally recognised this month following an Interactive Media Award win with client Pure Leisure Group, who picked up a Best in Class award in the travel and tourism category.

The Interactive Media Awards, held since 2006, recognise the highest standards of excellence in website development and design and seek to “elevate the standards of excellence” on the Internet.

A panel of industry judges assessed The Pure Leisure Group website in five key criteria; design, content, feature functionality, usability and standards compliance, awarding a score of 484 out of 500 and grading the site as Best in Class. Pure Leisure offers holiday parks and leisure venues, including five holiday parks in the Lake District. The group also owns Royal Westmoreland, a luxurious and exclusive 750 acre estate in Barbados.

Lancaster-based Fat Media’s brief was to bring together the selection of UK holiday parks to form a newly developed central website encompassing the wide range of Pure Leisure services.

Pure Leisure’s Head of Marketing, Caroline Farrer said: ‘‘We worked very closely with Fat Media to make sure all key elements of the site were quickly accessible and found the perfect balance between design elements and user experience.”