Preston’s Christmas TV advert shown for the first time

Preston's 2015 Christmas TV ad
Preston's 2015 Christmas TV ad
Share this article
14
Have your say

Preston’s Christmas TV advert today went live across the Granada region.

The glossy 30-second advert featuring children in a winter wonderland will air across the North West until December 14.

The package will be seen by millions of potential visitors.

Preston - The Enchanted City – will be aired on ITV to an estimated potential audience of 4.5 million people, funded by Preston’s Business Improvement District.

It will be shown a total of 20 times, starting at 2.58pm today.

The advert will be shown in various time slots, including a premium spot in top soap Coronation Street on December 7.

Preston's 2015 Christmas TV ad

Preston's 2015 Christmas TV ad

BID events manager Mark Whittle said of the advert: “It’s creating the concept and feeling of Christmas being a family time and evoking that connection, rather than being an advert based purely on our physical offer.”

The city’s Christmas package began with the Christmas lights switch-on November 14 and was followed by the arrival of a five-week long Lancashire Market Christmas Festival.

The switch-on came after a major £50,000 investment by BID into the city’s Christmas lighting.

*What do you think of Preston’s TV advert? Let us have your views

Related stories:

Watch last year’s Preston Christmas TV advert here

Here are the top 10 Chrhistmas adverts of 2015, so far...