BUSINESS chiefs have hit back at today’s claims that Preston has the most unhealthy city centre in the UK.
A report to due to be published next week is set to show that Preston city centre is on the up.
Indicative data from The Annual General Public Survey produced by the city’s Business Improvement District (BID) shows significant positive increases in all aspects of city centre life.
One thousand members of the general public, representing a broad demographic, were recently questioned about their views of the city centre.
The results illustrate a significant improvement in public perceptions from the retail and hospitality offer to their opinions on safety in the city centre, its vibrancy, overall atmosphere and image.
Mark Whittle, manager of the Preston BID said: “Unlike a report published recently, Preston’s general public survey is based solely on the city centre. Since it began in 2010, we have seen year by year major shift in public opinion. Whilst there is much work to be done, we can be confident that initiatives introduced by the Preston BID, general business community and Preston City Council are creating the right environment for a prosperous and vibrant city centre”.
The BID report finds:
78 per cent of respondents were impressed with the city centre’s retail offer with over 85% stating that Preston was now their retail destination of choice.
80 per cent of respondents believed the quality of the city’s restaurants and cafes as good or very good
79 per cent of respondents considered that recent road and pedestrian upgrades had significantly improved the visual aspects of the centre.
The majority of respondents (83 per cent) reflected BID’s activities were of vital importance to the future success and growth of the city centre
Positive public perceptions of the night time economy is now at an all-time high since the survey began in 2010.
The full report is due to be published next week.