One of the first PC World and Currys stores to feature a Carphone Warehouse outlet has opened in Preston after the completion of a £3.9bn merger.
Dixons Carphone unveiled seven Currys and PC World stores with Carphone Warehouse concessions, including one at The Capital Centre in Walton-le-Dale yesterday.
The combined business began trading on the London Stock Exchange yesterday with shares up by more than one per cent at one stage.
Chief executive Seb James said: “Our shares officially start trading on the stock exchange and we are off to a flying start with the opening of our first seven combined shops.
“Our offices now proudly show our new combined identity and up and down the country we are delivering a clear message to our teams and to our customers – we are one.”
The other stores are in London’s Oxford Street, Derby, Watford, Banbury, Aylesbury and Leamington Spa. Dixons Carphone, which employs around 43,500 staff across Europe, aims to tap into the way technology will transform households by fusing the mobile phone and electrical goods sectors.
Mr James is in charge of the new group, while Carphone founder Sir Charles Dunstone is its chairman.
The merger is expected to deliver combined yearly savings of £80m although there will be restructuring costs of £55m to £60m and extra investment of £70m to £80 m.
Carphone Warehouse was founded in 1989, and has around 2,000 stores. Dixons has 943 stores in seven countries.