Outdoors firm in marketing Boost

Growing: Diane Hill and Jess Evans of Yamba UK
Growing: Diane Hill and Jess Evans of Yamba UK
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Adventure activity specialist Yamba UK is ready for expansion after taking part in Boost Business Lancashire’s Growth Mentoring programme.

The business, based at Lostock Hall, near Preston, is taking practical steps to raise its profile among potential customers and generate more business.

The firm’s three-strong core team and experienced freelance staff provide adventure activities for a range of clients including colleges, schools, groups, charities, and some families.

Their range of activities include abseiling, canoeing, rock climbing, ghyll scrambling, sea kayaking, mountaineering, orienteering, archery, bush craft, zip lines, problem solving, raft building, and high ropes. The business was performing strongly in delivering high quality activities and wanted to develop a more effective marketing strategy that would accelerate growth.

Boost Business Lancashire is the £7.2m Lancashire Business Growth Hub, offering free and part-funded business support to ambitious and growing businesses. Owner Diane Hill found about Boost after picking up information at a business expo event. Following an initial consultation, she was allocated Paul Bury, a mentor at Community and Business Partners, which delivers the programme for Boost.

Diane said: “The mentoring support has been extremely helpful – it has helped us to look afresh at our business opportunities and provided practical advice on how we can market our business more effectively. The whole service has been extremely efficient and worthwhile.”

Paul added: “I helped Diane to look at new approaches to her marketing strategy, improve her outward presentation and also provided some contacts and ideas for a refreshing approach. We looked at the business from a customer’s perspective.”