An ambitious businessman is seeing impressive results – just four years after launching his own company.
Nick Comer has some advice for business wannabes – don’t just sit there, do something about your dreams!
He has seen his company Rosetta Brands grow to achieve a near £1m turnover in just four years and has ambitions to push that to £10m by 2020.
But Nick is the first to admit not every idea works and the customer is king, giving a direct verdict through the till.
The Myerscough-based firm is a purveyor of novelty gifts and fine foods.
Its latest product – a new range of MOGO sweets featuring unusual shaped, coloured and flavoured candies – is about to go on sale in Harrods.
He said: “It’s just a case of getting off your backside and if you’ve an idea doing something about it...
“I don’t think we’ve been lucky. I don’t think we’ve been unlucky. We’ve just activated things.”
Nick says he always knew he wanted to set up his own business but decided to get experience in industry after graduating in Business Studies from Nottingham Trent University.
Having worked for companies such as the National Lottery and Indesit he moved to Scorton in 2006 working for Clark’s shoes in Kendal as their Operations Manager: “I wanted to get at last 10 years under my belt to see what business entails. I always wanted to set up in business.”
At first he ran the business from home as a second job. His wife Joanne, the former Garstang Regeneration manager, who is now Regeneration Manager for Kendal, coped with the spare rooms being filled with novelty goods. By 2012 it was time to give up the day job.
Nick said: “This year we’ve had a turnover just shy of £1m and we’ve some aggressive plans after that.”
The business started with an order for 24 sets of Flair Hair (mock hair attached to a hat, to give the appearance of a full head of hair).
Nick discovered Flair Hair when his uncle bought the American product and entertained friends by changing his appearance.
The similarly popular Beard Beanies and a range of products such as gnome biscuit barrels and a full bottle wine glass have also put them on the map.
He said: “We go out to America once or twice a year to the trade shows in Los Vegas and New York and pick up new supplies. We feel if we see something a bit different and quirky there’s a market here.”
The head office team of three looks after product development, marketing and future business. Rosetta Brands now supplies merchandise to including River Island, Firebox and Red5.
The company has worked with Connie’s Kitchens in Wigan to manufacture test samples of the new line of sweets which are being exclusively launched at Harrods under the MOGO brand – named after Nick’s niece, Morgan Golton, who helped devise some of the candy names and flavours.
The launch range comprises Diamond, Blue Crystal, Krypton and Bacon candy.
Nick has now seen full production of the range start at Stockley’s sweets in Blackburn, overseen by Connie’s.
Future MOGO flavours promised include pumpkin, mulled wine, cappuccino and tikka curry – and that’s just for starters.