Michelle is poster girl for national apprentice drive

Advertising fame:  BAE Systems apprentice Michelle Hook features on the poster which will be distributed nationally
Advertising fame: BAE Systems apprentice Michelle Hook features on the poster which will be distributed nationally
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A LANCASHIRE engineer has been chosen to be one of the faces of a campaign to boost the numbers of young people starting apprenticeships.

Former apprentice Michelle Hook, a project engineer at BAE Systems, is part of a Government-led Get In, Go Far campaign which aims to show vocational training as an exciting alternative to further education.

It will see her appear in adverts broadcast on prime-time television and a nationwide poster campaign which shows apprentices taking “selfies” in their workplace.

Michelle, who recently graduated from the company’s Project Control Foundation Scheme, is shown inside the final assembly hangar at BAE Systems’ site at Warton, where it produces the Typhoon fighter aircraft used by air forces across the globe, including the RAF.

The 23-year-old, who lives in Freckleton, said: “I never expected it would turn into the campaign that is has.

“I was very daunted, but excited to be asked to take part - this sort of thing doesn’t come naturally. It rounded off the end to my apprenticeship perfectly.”

Michelle added: “The filming experience itself was very surreal.

“I was sitting in the Typhoon Final Assembly hangar surrounded by the fitters and engineers working on the aircraft, having my hair and make-up done by a professional make-up artist.

“I’ve only seen a brief view of the first cut but thought the advert as a whole looked amazing, and the section in which I feature looked really good.

“I was just delighted not to have tripped up on camera.”

The campaign is set to run until March 2015, led by the Department for Business, Innovation and Skills, and show Michelle alongside.

It shows representatives from other major firms including technology giants Google and IBM, accountants PricewaterhouseCoopers and fashion retailer ASOS.