Love Food Love Preston event to return

Choice: Andrea Mellon

Choice: Andrea Mellon

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A campaign to profile Preston’s eateries in a bid to encourage more custom will return in August.

Love Food Love Preston, which was launched in 2012 by TV favourite Gino D’Acampo, will see the city centre’s restaurants, grills and eating houses profiled via a huge campaign across the North West.

Organisers the Preston Business Improvement District has been working closely with chair of Marketing Lancashire Paul Heathcote and owner and Chef Patron of Duk-Pond Andrea Mellon.

Paul who operates two restaurants in Preston city centre, Heathcotes Brasserie & The Olive Press said: “Preston city centre has a great food offering and some lovely places to eat. Love Food Love Preston will work to remind people what’s on their doorstep and encourage those who don’t generally eat in Preston to come and have a taste”.

The campaign, which runs throughout August, will see a focus around the weekend of August 17 with the popular Lancashire Market being a key event.

Members of the public who make reservations to eat in the city centre across that weekend will have the chance to “Dine with the Stars”. Well known faces from cookery and TV will visit key restaurants in the city centre.

Andrea Mellon, of Duk-Pond said: “I have travelled the world over and I still believe Preston’s food offer rivals any similar sized town or city. We have a breadth of choice and experience when it comes to food and we’re looking forward to showcasing this offer.”.

BID’s Marketing & Events Manager Mark Whittle said: “This is the third Love Food Love Preston campaign BID has arranged and this year working with key restaurateurs has allowed us to add more elements.”