Lancashire retailer Booths records Christmas sales increase

Edwin Booth

Edwin Booth

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Family owned regional food and drink retailer Booths recorded modest gains on its Christmas results.

It reported a total sales increase of 0.6 per cent in the six week festive trading period.

Like for like sales decreased by 0.8 per cent.

In a highly competitive retail climate, the growth was attributed to Christmas home delivery and collect in store orders which rose by 34 per cent, as customers opted for online ordering.

Chairman Edwin Booth said: “Against the backdrop of a challenging retail market coupled with food deflation, sales at Booths held up reasonably well.

“As a comparison our performance in Christmas 2013 was the best ever with sales up by over six per cent, so we had a big sales target to hit in an increasingly volatile grocery market.”

Last year was a pivotal year for Booths – which has its headquarters in Preston – as it trialled a ‘Deliver to the Nation’ scheme.

It delivered orders to remote parts of Scotland, London and the South of England, a first in Booths’ 167-year history.

Mr Booth added: “The sharp increase in click and collect orders did really stretch us, as it did our competitors.

“Our staff put in some pretty heroic efforts to get orders out, and I’d like to pay tribute to the supreme efforts made by everyone at Booths.

“We’ve learned a great deal from this Christmas, and have taken tremendous encouragement from the affection our customers have for Booths.”

“With one season of UK delivery under our belt, we’re looking forward to refining and expanding our service in 2015.”