Interesting deal for the great outdoor café

Happy: Nichola Lee and Andrea Edwards
Happy: Nichola Lee and Andrea Edwards
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An independently-run eatery has joined forces with one of the UK’s newest retailers, Ultimate Outdoors.

Directors of The Interesting Eating Company Nichola Lee and Andrea Edwards, have won a contract with the JD Sport’s outdoor division at Deepdale Retail & Shopping Park in Preston, to provide an in-house coffee shop and food.

Ultimate Café offers an array of innovative beverages and fresh food, including the signature pancakes – and has already created 12 jobs,

They aim to bring “great food to the high street”, having identified a gap in the market between coffee shops and restaurants.

Nichola said: “We’re thrilled to be working with such a prominent retailer.

“Our original plans for a company expansion were to step up from the suburban high street and open up a city centre venture. However, we reviewed our strategy and decided to approach Ultimate Outdoors, as they were planning the launch of their new store concept and wanted a coffee shop. We beat stiff competition from national brands and secured the contract.”

Nichola and Andrea’s aim is to deliver a unique coffee shop and dining experience that offers a more personable approach to shoppers. After undertaking lengthy research into customer’s eating and shopping habits – the duo are certain the Ultimate Café will have a great public response.

Andrea added: “Our menus are adapted to correspond to the venue, but many of our all-time favourites still play a prominent role. For example, there is a large presence of gluten free dishes and we are still known for providing the best pancakes around.

“Furthermore, as we are now working with a major national retailer, it’s a fantastic opportunity for us to represent the best of what small independents have to offer.”