Young job seekers in Preston should play up their personal attributes and passions when applying for work, according to research released to mark the finals of the Brathay Apprentice Challenge 2014.
The study of more than 900 line managers across Britain, conducted by ICM Research, found that in the North of England, more than two fifths want young people to give greater prominence to their personal achievements and real-life experience (‘soft skills’) in job applications.
Furthermore, nearly one fifth of line managers in the region complain that young people’s CVs often all look the same, and over a third admit good candidates sometimes miss out on interviews because their application is not exciting enough.
Godfrey Owen, Chief Executive of organisers of the Brathay Apprentice Challenge, Brathay Trust said: “Qualifications alone are not enough to get a job. Employers are increasingly looking at the personal qualities candidates can bring to the table, both immediately and in the long term.”
The survey also revealed that it’s not just would-be recruits for whom soft skills are important. In the North of England 29 per cent of line managers say staff who proactively try to improve their soft skills outside of work are more likely to get promoted.