Bowker BMW on the docks in Preston has opened its new expanded and refurbished dealership after an investment of over £1m.
The two-phase development, announced last August, has delivered additional showroom capacity to accommodate 16 more cars and 34 in total.
The investment has also created a further five new jobs.
The dealership refurbishment and extension was built by Preston contractors J.K. Beardsworth.
It is the first BMW dealership in the North West to feature modern customer lounge areas instead of traditional desks. The showroom has been transformed with slate tiles and extensive use of American Walnut with modern leather seating in the customer areas. Six large flat screen televisions within the dealership maintain the modern retailing theme.
Managing director Tom Fox said: “We have a wonderful location here on the Docks in Preston.
And now we have one of the most advanced BMW dealerships in the country. The new dealership will help us provide an unequalled retail experience for our customers.”
The first phase of the refurbished showroom was completed in time for the launch of the all-electric BMW i3 in November last year.
Last year, Bowker unveiled a new £600,000 extension to the MINI showroom on the same site.