A new fish wholesaler has scored an early win with a deal to supply a Lancashire-based supermarket chain.
My Fish Company was launched in September this year by co-founders Gary Apps and Kim Ashton, with support from Lloyds Bank.
An early win for My Fish Company has been to secure a deal to supply Preston-headquartered supermarket chain Booths, which has 32 stores throughout the North West, with all of the fresh fish sold on their fish counters, as well as own label products.
This is the couple’s first business, though Gary has more than 22 years’ experience working for some of the largest wholesalers in the fish and seafood industry.
Kim’s background recently has been in education and youth work but she has returned to her early career of sales and purchasing within the business.
Gary said of the Booths deal: “This has been a massive achievement for us. We want to build a business that is known for supplying the highest quality fish and seafood available to hotels and restaurants across the North West and there’s no better quality mark than being a Booths supplier.
“We want to grow, but without losing our attention to detail and focus on excellent customer care. The team that has come together has more than 200 years combined experience in the fish and seafood trade, and we place a lot of value on our ethics around people, product and passion.”
Gary and Kim secured a substantial six figure investment to found the Fleetwood-based firm.