McDonald’s restaurants in Lancashire are this week introducing Free Fruit Fridays.
Franchisee Nigel Dunnington, who runs 10 McDonald’s restaurants in the county, said the initiative was a new way for children to eat and enjoy their five-a-day, and the company’s latest move to support and make a difference for families.
Starting this Friday, on the first Friday of each month, McDonald’s will hand out a free fruit bag with every Happy Meal.
Nigel said: “With eight out of ten families visiting our restaurants each year, we expect to hand out thousands of portions of free fruit to kids across Lancashire and millions across the UK.
“Each Free Fruit Friday, we expect to give our Happy Meal customers more than half of all children’s fruit bags sold in the UK on that day.”
McDonald’s says it is the latest stage in its ongoing work to evolve Happy Meals in line with what parents say they want, and to keep improving the nutritional value of our food.
Nigel added: “We want to make the most of our presence in thousands of communities across the UK, the value we offer, and the fun family appeal of McDonald’s to reinvigorate five-a-day habits. This is just the start of our long-term campaign to make five-a-day habits fun and affordable, and we hope that the fun experience of Free Fruit Fridays at McDonald’s will help get millions more kids on their way to five-a-day, without costing their parents extra.”