Electric launch at car showroom

Tom Fox, managing director of Bowker BMW Preston
Tom Fox, managing director of Bowker BMW Preston
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The new BMW i8 will make its Lancashire debut at a VIP launch at Bowker BMW on the docks in Preston tomorrow.

The plug-in hybrid BMW i8 sports car will be the first car launch since Bowker BMW’s new £1.5m refurbished showroom was opened.

And the i8 follows the i3, launched last year in November, as the second electric BMW launch since Bowker was confirmed as Lancashire’s first and only BMW electric car dealership.

The glittering launch will feature a collection of classic and M Power BMWs celebrating the prestige car brands’ past, present and future. Drinks and canapes will be served by award-winning mixologist Bevan Middleton while Lytham-based classical guitarist James Edgar entertains.

Bowker BMW Preston managing director Tom Fox said: “This is a wonderful first launch event for our newly-refurbished showroom. “We’re proud to have the country’s most modern BMW showroom right here in Preston. It’s the perfect backdrop for one of the most exciting car launches we have ever held.

“The i8 is a remarkable new motoring experience. We hope to host an event worthy of this stunning new car. With BMW’s new i range we enjoy a tantalising glimpse into some incredible technological advances. And the Bowker showroom in Preston will be the only place in Lancashire where you can see them.”

Bowker BMW on the docks in Preston has opened its new expanded and refurbished dealership last weekend.

The two-phase development, announced last August, has delivered additional showroom capacity to accommodate 16 more cars and 34 in total. The investment has also created a further five new jobs.