Acclaimed business leader Lord Digby Jones of Birmingham has become chairman of a Lancashire electronics recycling firm.
Lord Jones was already acting as special advisor to secure IT and communication asset management company ShP Limited.
He is the former Director-General of the Confederation of British Industry and an ex-Minister of State for Trade and Investment.
He was knighted in 2005 for his services and became member of the House of Lords in 2007.
Lord Jones is currently Business Ambassador at UK Trade & Investment and most recently appeared as the protagonist in the BBC 2 show, The New Troubleshooter, looking at the state of the British manufacturing industry.
Simon Walsh, sales director at Morecambe-based ShP Limited said: “We are thrilled to have Lord Jones move from his role as Special Advisor to that of Chairman.
“His experience and knowledge can now be applied directly to ShP and provide invaluable guidance as we develop our growth and development strategy moving forwards”
Lord Jones said: “I’m proud ShP Limited has sought my guidance and I was more than happy to accept.
“I’m looking forward to supporting the management team to promote further growth and champion the company as a great British business.
“Innovation, brand quality and sheer hard work are the components required for 21st century success and ShP has them by the bucketful.”
ShP Limited recovers and recycles waste electrical and electronic equipment. Services include computer and IT disposal, mobile phone recycling, laptop, PC and other IT recycling, and similar electronic devices under the European WEEE Directive.