Businessman’s charity vision

Idea: Barry Cole

Idea: Barry Cole

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A businessman has come up with a “quackers” idea to raise money for three charities.

Barry Cole aims to boost CLIC Sargent, Marie Curie and Macmillan Cancer Support with a charity duck-racing event.

Barry is behind Aquaducked, which is selling a range of collectable ducks that when purchased allows free entry for one adult and one child into a duck race event.

It also provides as an allocated unique number linked to a racing duck on the day of the race, where there is a chance to win a Caribbean cruise for two.

The first duck race event will be on the River Lune on June 15, followed by races in Durham on August 17 and and York on September 14.

In three years, he hopes to have staged a total of 15 race events right across the country.

Barry, who owns the award-winning Lancaster Canal Boat Cruises, wanted to give something back as a thank you to the charities that helped them when his mother was stricken with cancer and needed round-the-clock care.

He saw the remarkable work the cancer care charities provided and how they made a difference to people’s lives.

He came up with the idea of selling souvenir ducks on his boats to the 26,000 visitors he brings in each year.

The idea soon developed into what will be a fantastic day out for all the family.

The race day event includes a full day of duck races, dragon boat races, a fairground, Lancashire Fayre and much more.

The ducks will retail at £9.99 and this gives entry to the event day.

To raise awareness of the event Barry is commissioning 24 giant ducks as part of the corporate sponsorship packages.

For more details call 01524 389410 or visit www.aquaducked.co.uk