Brand Preston is already putting the Guild city on the map only 24 hours after it was first unveiled.
Council chiefs say they have had “lots of positive reaction” to the initiative which was rolled out yesterday in the Evening Post.
“The response so far has been in favour,” revealed Stephen Parkinson, the city council’s head of communication.
“But what is there to get negative about? This is about Preston selling itself to the benefit of everyone who lives, works and studies here.”
The council, together with Preston Vision and the University of Central Lancashire, opted to brand the city to help it compete with other locations across the UK for investment and jobs and create economic growth.
Top designer Ben Casey gave his services free of charge to create a unique image for the city and he came up with a new logo which will soon be adorning lamp-posts, banners, maps and even carrier bags.
Aidan Turner-Bishop, chairman of Preston and South Ribble Civic Trust, welcomed the brand, saying: “Anything that encourages pride in Preston is worth doing. “I’m not against the idea - it seems that most cities have a brand these days. But wouldn’t it be a nice change to see one playing it straight and just using their traditional coat of arms?”
The new logo is a blue letter “P” with the city’s ancient St Wilfrid’s lamb symbol set on top. The motto beneath is simply: Preston Guild City.
Online readers had mixed views. InTune wrote: “What’s not to like? It’s modern, plays on Guild legacy, reflects tradition and best of all it’s cost the council, and you and me, nothing!” Gary Swann said: “Not great but ok. The PP should feature.”