A Goody Good career decision

Sweet success: Charlotte Jenkins

Sweet success: Charlotte Jenkins

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An award-winning sweet company has recruited a marketing manager as it aims to expand its business at home and abroad.

Charlotte Jenkins, 23, has been recruited by the all-natural gummy sweet company Goody Good Stuff.

The Morecambe-based confectionery company has hired Charlotte to spearhead the success of the brand – which is now stocked in national UK retailers, including Tesco, Asda and Waitrose – across multiple marketing platforms.

Goody Good Stuff’s founder Melissa Burton last year took the Small Business of the Year award at the national Nectar Business Small Business Awards.

The Lancaster University graduate gained a gained a 2.1 in English Literature, while working in the events management and design marketing departments for Morecambe Football Club.

During her time at Morecambe FC, Charlotte developed the design, creativity, event management and copywriting skills required to fulfil a marketing-based role.

Charlotte said: “Working with a brand, such as Goody Good Stuff, is extremely exciting – especially as it’s a local business that has gone on to be a global success.

“I’m thoroughly enjoying my role and looking forward to managing successful marketing campaigns and projects in 2014 and beyond.”

Her new role involves social media management, exhibition and events, and producing branded artwork for print, web and packaging.

Goody Good Stuff is also set to further expand its team with a recruitment drive early this year. The company will be looking to recruit a new wholesale account manager and an apprentice.

Its products are suitable for those following halal, kosher or vegetarian diets.