Lancashire-based Skiddle, the what’s on guide and ticket agent, has raised a staggering £15,345 for the Anthony Nolan charity, which saves the lives of people with blood cancer.
To help raise money for the organisation, Skiddle set up a checkout donation scheme on its website so that with each ticket purchase, customers were given the opportunity to add a £1 donation to the cause.
As well as financial support, the Preston firm promoted Anthony Nolan in its regular newsletter and on its website, and encouraged its customers and staff to join the Anthony Nolan stem cell donor register.
Anthony Nolan was put forward to be a beneficiary of Skiddle’s checkout donation scheme by the company’s head of content and communication, Jimmy Coultas, who has previously donated his own stem cells to his brother.
Jimmy said: “We wanted to run with a charity that our customers felt connected to so we asked people on our Facebook page to choose the next beneficiary of our scheme from a selection of charities, and the resounding choice was to go with Anthony Nolan.
“This is also a charity close to my heart as my brother has twice been diagnosed with leukaemia. The second time he required a stem cell transplant, and I ended up being his donor.”
Every 20 minutes someone in the UK is diagnosed with a blood cancer, and in many instances the only option these people have to live is a stem cell or bone marrow transplant. Anthony Nolan is the only UK charity that can find a transplant donor for these patients. Anthony Nolan also helps the people diagnosed with blood cancers and their families cope with the processes, which can take months, and even years, of management and recovery .
Laura Parsell, senior corporate partnerships manager at Anthony Nolan, said: “We’d like to say an enormous thank you to Skiddle and their lovely customers for giving so generously. It costs Anthony Nolan £100 to recruit each person to our register so the money raised will enable us to recruit 150 more potential donors and give more people with blood cancer the chance of life. We can’t thank everyone enough for their fantastic support”.