A director of Lancashire supermarket chain Booths has said it will “not be distracted” from its core food offer.
David Benson, retail director of the Preston-based chain, said it would continue to focus on providing food and drink to its customers rather than supplying non-food lines in stores throughout the North.
It opened its 29th store in the South Lakes village of Milnthorpe this week following openings at MediaCity on Salford Quays and in Penrith, Cumbria this year.
Mr Benson said the latest store would follow the company’s model of supplying locally-sourced produce.
He said: “Our focus is unashamedly on supplying the best quality fresh food and drink taken from local suppliers and delivered to our customers.
“Fresh quality produce has always been what Booths is all about and we are not about to get distracted by a non-food offer.
“I think that will always be our way because our customers have confidence in the products we source and our success comes from providing what our customers want.”
He said the company would continue to expand its portfolio of new stores but added it was also looking at refurbishing its existing branches.
The family-owned retailer has recently invested in a new wines and spirits department and fish counter at its store in Fulwood, Preston.
Mr Benson said: “That combination of adding new stores wherever the right opportunity presents itself and refurbishing our existing stores to meet customers demand is the route we are taking.”
Opening the new store yesterday, chairman Edwin Booth said the company would “remain loyal” to is Northern roots and vowed to build partnerships with local suppliers, including farmers.
He added: “It enables us to build relationships with our farmers and producers and opens up doors to stocking exceptional food and drink from small scale suppliers who would normally avoid supermarkets.”