A major event celebrating the best of British design, fashion and manufacturing will take place in Preston this May.
After three events in London, Best of Britannia has announce that the first ever Best of Britannia North will be held in the city.
It will run from May 15 to 17 and will be held in the former Post Office building and Flag Market in Preston.
The event promises to following the award-winning format of previous showcases held in London.
Bosses in the city say organisers choosing to host the event in Preston is a ‘vote of confidence’.
Ruth Connor, chief executive of Marketing Lancashire, said: “We’re an innovative and creative county with a real “make it” movement and we’re incredibly proud that Preston, Lancashire, will host the first BOB event outside of London.”
The aim of the event is to showcase British companies that design and/or manufacture in the UK and opens with an exclusive preview evening to trade buyers and media on the first day, followed by two days of selling to the public and trade visitors. Marketing Lancashire said it will work closely with the organisers to ensure that the best brands from across the North of England are fully represented.
And Coun Peter Rankin, Leader of Preston City Council, added: “The Best of Britannia in ‘Proud Preston’ will be a marvellous showcase for quality products and for the city.
“It is a vote of confidence from great British manufacturers that Preston has been selected to host such a prestigious event.”
Meanwhile Lancashire’s Wayne Hemingway added: “I have been a fan of Best of Britannia since its inaugural event in 2012. BOB is hitting the zeitgeist with British manufacturing seeing a resurgence.
“A growing number of consumers here understand the boost to the UK economy, to jobs, and to the sustainability and ethical sourcing that Made in the UK brings.”
The renowned designer and BOB’s non-executive director added: “As a born and bred Lancastrian, who manufactures much of my company’s designs in the county, I am delighted that BOB North is coming to Preston, where the impact of the event in a region with such a proud manufacturing and creative heritage is bound to be huge.”