Developers who build in Preston will be expected to spend a penny to help end the city's public toilet shortage.
In the past two years improvements have been made to the bus station and market toilets.
But the city is still in desperate need of more public conveniences.
The next stage of improvements will be the installation of toilets in the Fishergate, Ring Way and University areas later this year.
Coun Mike Onyon, chairman of the council's city business review panel, said: "We want to encourage companies to provide public toilets.
"Long-term it could even become part of planning permission. The city centre could always do with more public conveniences. One of the things we have got is an ageing population.
"As people get older and they come into town, there will be a greater need for them."
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