Preston City Council has launched a grime-busting campaign to tackle cigarette litter.
I Am Not An Ashtray campaign aims to encourage people to treat the city's streets with respect instead of dumping cigarette ends on the floor.
Sixty cigarette litter bins have been mounted on lampposts across the city accompanied by signs featurin
g the words "I am an ashtray" so that people can easily dispose of their cigarette litter.
Transfers displaying the words "I am not an ashtray" have also been attached to pavements around the city.
Coun Ken Hudson, council leader, said: "The I Am Not an Ashtray campaign aims to encourage people to put their cigarette litter in the bin to keep the city's streets clean.
"Cigarette ends are a problem across the country because many people don't consider them to be litter and throw them on the streets without thinking.
"This makes the streets look a real mess so we want people to stop, think and bin them as they would with any other form of litter."
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