Visitors to Blackpool Pleasure Beach are to be charged £20 - regardless of whether or not they want to go on any rides.
The new payment system will run from October 1 to November 2 (the end of the illuminations season), though children under one metre (3ft 3in) in height will not be charged an admission fee.
The price will include entry to one of the matinee performances of Hot Ice or Forbidden in addition to unlimited rides.
Up until now, entry to the fun park - Lancashire's top tourist attraction - has been free and people have paid up to £32 for an unlimited rides wristband.
It was announced in February that from the start of the 2009 season, visitors will either have to purchase an unlimited ride wristband or a £5 Freedom Pass to get into the park.
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